CTR Problem with a Site

March 20, 2010


I have a old website which has huge number of impression but less clicks. Here are some rough stats – 6k ad impressions but the click through rate is 0.12%, which amounts to a mere 7 clicks. I have asked many places on how to try to increase the CTR as I tried everything to increase clicks except or two – specify placements and play with colors as I felt it was great.

I did both of them and after a week saw increase of CTR to 1.7% which is significant change! So check out your niche and play around with colors and see the change. Use sites like Visual Optimizer, Google Optimizer and Unbounce to split test and see the effect.