Read on and Gain!

Startup Vault is a blog about affiliate and CPA marketing

Here I wil write the best practices on how online marketing like SEO, SEM, Facebook and Email marketing can help you gain and send traffic to campaigns.

Read for the best practices I use to help to gain traffic and best conversion strategies I use to make money.

Read On

Benefits of CPA Network

December 8, 2010


For years people have been looking for the best ways, or even any way at all, to make money on the internet. Maybe working for yourself is what originally appealed to you, with the hopes of leaving an office and an unfair boss behind some day. In turn, there are countless ways of making money, whether legit or not, always popping up on the internet. I have tried adsense and was making decent money but it is very tiresome and requires heavy work. I have been using CPA for past few months with success and is gaining good traction.

One way of making money that is becoming increasingly popular is by joining a CPA network, or cost-per-action network. Instead of you having to pay per click as with previous programs, this program works more for you because you only pay when a desired action has taken place. This can come in the form of a lead, registration at your site, email sign-up or an actual sale.

The key to getting started with a CPA network is finding a good niche or product. First do your research by browsing other websites of the niche you are interested in and even reading their reviews to see how profitable this niche might be. Research what is trending in the markets at this time as well. By taking the time to do these steps, you will know before you begin if the niche you are considering is worth marketing or not.

Status Media’s CPA Advertising Network is an excellent choice, boosting your amount of customers and your online leads. They are 100% focused on results, helping you to make the most money with your site. Plus, since they are globally centered, they can connect you with even more customers in less time.

Other Benefits are

  • For the advertiser, a high number of leads can be generated
  • Advertisers also get some support of the small publishers
  • For publishers, there is a higher commission rate with a CPA network
  • There is better overall service
  • For publishers, they can also take revenue shares and convert them into easier CPA offers

Affiliates interested in CPA networks don’t have to rely on making sales to make money, as a lot of times a visitor to your site need only enter their email address or mailing address.

Moving to CPA world

October 25, 2010


I have been very busy setting up sites, getting quality content writers and setting up a calender to outsource the most of my SEO stuff. It is very time consuming. One of my friend who is an affiliate and into CPA earns much more with less work comparatively. So I asked him some advice he asked me to first learn basic PPC skills and build on it.  So I am ready to step into CPA world and just signed in on one of the networks, let see how it goes.

If a person has been longer than 1-2 months in the Internet Marketing world, he would already know that there is a discussion going on, whether Adsense or CPA is the best way to monetize a blog. I think that CPA is better, and I will tell you why. Trying to monetize your blog with Adsense is like playing ice hockey on a mine field: one wrong step – you are a goner; and even if you play great, one shove can get you in trouble.

How many stories have we heard where Google banned people for no reason at all? Of course, some of the bans were absolutely legit – but some weren’t. They don’t give you a real chance to defend yourself , much like in an authoritative regime.

CPA is better, because it’s much harder to get yourself banned. While in Adsense it’s enough for someone to click on your ads a bunch of times, CPA requires people to take some action – submitting an email, address, zip code or card number. You don’t have to be a psychology major to know what people would rather do.

Also, in my experience, CPA managers are much more responsive to their customers. They will be given a fair chance to explain themselves, and even if they did something wrong, there is a huge possibility that the manager will reinstate their account. We all make stupid mistakes: that’s why we need a second chance.

Have you ever read a book on Adsense? I have, and it really blew my mind to read the requirements you need to fulfill to get relevant ads on your website. You have to include your keyword in the first sentence; then you must, depending on the length of the article, include 2-3 keywords in the body; then you always must include a keyword in the first sentence of the last paragraph – and even then you might not get relevant ads.

Adsense requires you to keep a lot of things in mind – is the competition level OK; will we find enough ads around that particular keyword; are a lot of people searching for this keyword.  I don’t know about you, but I think writing should be fun, and it is sad to see people optimize their content according to some rules. In CPA the things are much more interesting. Let’s say you’ve built your website around Iphones. Your visitors will be required to submit their emails or addresses. What will happen if people, who look for other gadgets like Ipads or HTC, will see your CPA offer? Don’t you think that they will grab ahold of this opportunity? Folks who love gadgets will want to have them all, especially if they are free.

What will people rather do – click on a non-relevant Ad or submit their information to this beautiful form? (i’m not promoting anything. It’s not even clickable)

I don’t like Adsense, because even if someone clicks on your Ad, you will:

  1. Earn a few cents
  2. Lose these few cents, because Google wants a share of your profits also
  3. When i want to cash a Google check, my banks take too much percentage

Google is like a pimp that collects money from people who did all the dirty work. CPA offers can bring you $1.5 per email, $3.00 per email submit, $5.00 per cell number. And the best part is – you keep all the money!

Of course, there are a lot of people out there who would disagree with me. Some folks are still happy with Adsense, but I do not want to earn my money knowing that tomorrow I might lose it all.

CTR Problem with a Site

March 20, 2010


I have a old website which has huge number of impression but less clicks. Here are some rough stats – 6k ad impressions but the click through rate is 0.12%, which amounts to a mere 7 clicks. I have asked many places on how to try to increase the CTR as I tried everything to increase clicks except or two – specify placements and play with colors as I felt it was great.

I did both of them and after a week saw increase of CTR to 1.7% which is significant change! So check out your niche and play around with colors and see the change. Use sites like Visual Optimizer, Google Optimizer and Unbounce to split test and see the effect.

1: Show images above or next to your ads -Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don’t show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.


2: Your Google ads should be visible – This may sound obvious but many times people do not check before posting. Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table, give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.

3: Use AdSense channels - You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for AdSense.

4: Keep your website focused on a theme -Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don’t forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

5: Write a new page every day – One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.

So what is Adsense?

February 21, 2010

Google Adsense is the easiest method to attract advertisers from across the globe to your blog and just submit your blog or website to Google for approval and if their content team approves your content, you are ready to place contextual text ads on your websites. Every time a reader clicks an AdSense ad link, the AdWords advertiser pays Google a small fee and Google splits the revenue with you.

Now you know how to make money with Google Adsense but to help you improve AdSense performance (and advertising revenue), here are some of the best Google Adsense Tips and Tricks for making more money (profit) from the Google Adsense program.

Tips to Increase Google AdSense Earnings
a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.

b. Never modify the Google Adsense HTML code. If have trouble embedding AdSense code in your WordPress or Blogger template, take help of the AdSense support forums or send an email to your AdSense account manager.

c. Never ask your friends or visitors to click on your Google ads. Google takes click fraud very seriously (i.e clicking your own links can be problem). Do not include incentives of any kind on your site for users to click on your ads. Don’t label Google ads with text other than “sponsored links” or “advertisements.”.

d. Don’t click on your own ads – Google is much smarter than you think and can discover invalid clicks through IP addresses, site navigation patterns, etc. If you working on a new design for your site, avoid reloading your pages (with AdSense) excessively. You can turn off AdSense temporarily and avoid invalid CPM impressions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.

e. With the new AdSense policy change, you can probably place ads on 404 pages. Check with the AdSense support team.

f, Try different formats and methods of Adsense and check which is increasing your CTR. There are many themes that are Adsense friendly.

I am a marketer working in the agency and have been in the IM for more than 3 years and seriously dug out into the Adsense world. I will post here my best practices and earnings so other can learn and share their knowledge. I am a surfer, dancer and lover of new languages.